I thought you meant you had to be bold to wear a watch to match the old National Health pink glasses that unfortunate kids used to have to wear. Then I saw the price and the postage - I have had watches from HongKong for far less than 40 dollars carriage!
The old NHS specs are in vogue with the hipsters. Not sure if that's ironic or post ironic. Either way the US$40 is a bit much, maybe it'd be hand delivered?