I think maybe they are. GSE dont really do big advertising campaigns that i see all over the net. I personally only found out about the R&D when I called them one day and asked them, and they said the Friday that week. Before that all i knew of the watch was the pictures I saw on the net. There was nothing about any uk release.To be fair neither of the casiouk websites are that great or up to date. casioonline certainly isn't. Maybe ecommerce is what they need to concentrate more on in 2012.I'm sure they can get far more custom if they advertised or even blogged more. The R&D didnt even appear on the GSE's own webpage or blog, its still not even on there. I'm really passionate about this as you can tell, reason i am, is because if I wasnt lucky enough to call them on the off chance, I'd have never managed to get my R&D in the first place.I'm even on their thing you sign up to, to get the latest G shock news, but I havent ever received an email. Rant over lol