Casio announce DW6900KR-8 Krink colab

press_dw6900kr-8.jpgMarch sees Casio release another collaboration DW-6900, this time with reknowned street artist and ink producer KRINK.

Full press release below.
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Dover, NJ, March 15, 2011 — Casio G-Shock presents a new collaboration with artist/entrepreneur Craig Costello, a.k.a. “KR”, founder of Krink (High quality art supplies). Unsatisfied with existing commercial art products and tools, KR revolutionized the art-supply market by hand-making his own inks and markers and offering them to artists worldwide. Krink products and aesthetics are now a mainstay for young artists globally from Moscow to Tokyo. Krink’s reputation for high quality is unsurpassed and the Krink brand has become synonymous with DIY culture.

G-Shock has been an avid supporter of underground culture, so it was only fitting that they would join forces to create a collaborative timepiece, the DW6900KR-8. Staying true to the G-Shock toughness and technology, the DW6900KR-8 carries the tradition of Krink’s minimalist design aesthetic, the DW-6900KR-8 has a metallic matte silver finish (Casio pulled it out of it’s library especially for KR) and for the first time in G-Shock history, the watch will bare a full mirror face and LCD display. Craig also omittedall technical type from the inner ring on the face of the watch, making this piece the cleanest look G-Shock has ever produced. Each G-Shock x Krink timepiece has a custom-made “silver on silver” commemorative tin for its collectors.

“The new DW6900KR-8 watch is the epicenter of where art, fashion, and functionality intersect” said Shigenori Itoh, Vice President of Casio’s Timepiece Division. “The G-Shock x Krink collaboration allows our consumers the opportunity to indulge in aesthetically pleasing watches without compromising the G-Shock functionality. ”

“Here at Krink, quality should never be compromised and is always worth the extra cost and effort” said Craig Costello a.ka. Krink. “Casio mirrors the same philosophy regarding their G-Shock line of watches and it's been a pleasure working with them on a solid product. G-Shock took the extra time to find the right finishes and subtle details that compliment this piece.”

As with every G-Shock timepiece, performance and durability are the foundations of the DW6900KR-8: Shock Resistant, Water Resistant to an incredible 200 meters and featuring a Flash Alert, EL Backlight, Multi-function Alarm, Countdown Timer, 12/24 hour formats, Stopwatch function and Mineral Glass.

The new G-Shock x Krink DW6900KR-8 model will be available for purchase at Tourneau, Nordstrom, Bloomingdales, selected Macy’s and Fashion Boutiques for $110. For more information, please visit www.gshock.com
 
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